This map follows the published JNTUH R25 MBA Digital Marketing syllabus (course 25MBA20M1). Use it to connect the official unit topics with supporting MarketNex learning resources.
Official source: JNTUH R25 MBA syllabus (PDF)
Unit I — Understanding Digital Marketing #
- Concept of digital marketing
- Need and scope of digital marketing
- Traditional marketing and digital marketing
- Components of digital marketing
- Benefits of digital marketing
- Digital marketing platforms and strategies
- Digital marketing trends
Revision prompt: Explain the scope of digital marketing and compare it with traditional marketing using relevant examples.
Unit II — Channels of Digital Marketing and Marketing in the Digital Era #
- Website marketing
- Search engine marketing
- Online advertising
- Email marketing
- Blog marketing
- Social media marketing
- Audio marketing
- Video marketing
- Interactive marketing
- Online public relations
- Mobile marketing
- Migration from traditional to digital channels
- Audience segmentation and use of digital media by different segments
- Organizational characteristics and purchasing characteristics
- Digital media for customer reach, acquisition and retention
- Digital media for customer loyalty
Revision prompt: Choose a business and justify which channels it should use for awareness, acquisition and retention.
Unit III — Digital Marketing Plan #
- Need for a digital marketing plan
- Marketing plan and its elements
- Executive summary
- Mission
- Situational analysis
- Opportunities and issues
- Goals and objectives
- Marketing strategy
- Action plan
- Budget
- Writing the marketing plan
- Implementing the plan
Revision prompt: Outline a plan in a logical sequence and distinguish objectives, strategy, actions and budget.
Unit IV — Search Engine Marketing and Online Advertising #
- Importance of SEM
- Understanding web search
- Keywords
- HTML tags
- Inbound links
- Online advertising versus traditional advertising
- CPM (cost per thousand impressions)
- CPC (cost per click)
- Choosing a display-ad format
- Landing pages and their importance
Revision prompt: Calculate CPM and CPC, then explain why a relevant landing page matters after an ad click.
Unit V — Social Media Marketing and Measurement of Digital Media #
- Understanding social media
- Blogging
- YouTube
- Social media for customer reach, acquisition and retention
- Analyzing digital media performance
- Analyzing website performance
- Analyzing advertising performance
Revision prompt: Recommend social channels for a stated audience and select measures that fit the campaign objective.
Using the map accurately #
This is a study map, not a substitute for the official syllabus. Some MarketNex articles cover broader professional topics. If a topic is not explicitly listed above, treat it as supplementary rather than presenting it as an official syllabus requirement.
