JNTUH Topics
Model Question Papers
Last Updated: October 17, 2026Two illustrative practice papers based on the JNTUH R25 MBA Digital Marketing syllabus; not official university papers.
Practice Questions
Last Updated: October 17, 2026Original unit-wise practice questions with answer guides for JNTUH R25 MBA Digital Marketing.
Unit-Wise Revision Notes
Last Updated: October 17, 2026Structured revision notes for all five units of the JNTUH R25 MBA Digital Marketing syllabus.
Digital Marketing Formulas and Metrics Reference
Last Updated: October 17, 2026A broad reference of digital marketing formulas across paid advertising, SEO, website analytics, social media, email, lead generation and profitability. CPM and CPC are highlighted for JNTUH R25 syllabus relevance.
Important Definitions in Digital Marketing
Last Updated: October 17, 2026A broader digital marketing glossary covering JNTUH R25 syllabus-aligned concepts and supplementary professional terms across strategy, channels, SEO, advertising, social media, email, analytics and business performance.
Unit-Wise Topic Mapping
Last Updated: October 17, 2026A topic-by-topic map of the JNTUH R25 MBA Digital Marketing syllabus, organized into five units.
R25 Syllabus Overview
Last Updated: October 17, 2026An overview of the JNTUH R25 MBA Digital Marketing elective, 25MBA20M1, organized by its five syllabus units.
Components of Digital Marketing
Last Updated: October 17, 2026Learn the major functional components of digital marketing, their individual roles, differences between components, channels, platforms and tools, and how businesses select relevant components.
Digital Marketing Ecosystem
Last Updated: October 17, 2026Understand the digital marketing ecosystem as a connected system of strategy, customer touchpoints, channels, conversion, data, relationships and optimisation.
Need & Scope of Digital Marketing
Last Updated: October 17, 2026Understand why businesses need digital marketing and explore its scope across channels, customer journeys, business functions, technologies and practical applications.
What is Digital Marketing?
Last Updated: October 17, 2026A practical introduction to digital marketing: how it works, its major channels, customer journey, objectives, metrics, real-world applications and common mistakes.
Traditional Marketing vs Digital Marketing
Last Updated: October 17, 2026Understand the differences between traditional and digital marketing, including channels, targeting, measurement, optimisation, costs and integrated marketing.
Audio Marketing
Last Updated: October 17, 2026Learn how audio marketing uses podcasts, streaming audio, branded content and other sound-based formats to reach, engage and retain audiences across the digital customer journey.
Digital Marketing Platforms
Last Updated: October 17, 2026Understand digital marketing platforms, their types, roles, platform-versus-channel distinctions, selection criteria, examples, risks and practical business applications.
Benefits of Digital Marketing
Last Updated: October 17, 2026Learn the major benefits and limitations of digital marketing, with practical examples, formulas, business applications, metrics and an exam-focused exercise.