Scenario #
A business wants to understand how three competing providers position their offers and acquire customers. Select a market and define the geographic or audience scope.
Your task #
- Select three relevant competitors and explain why they are comparable.
- Collect public evidence about offer, audience, positioning, pricing if published, content themes, search visibility and channel activity.
- Record source URL and observation date for every material claim.
- Compare competitors using the same criteria; distinguish observed facts from inference.
- Identify unmet audience needs, points of parity and credible differentiation opportunities.
- Recommend three actions and the evidence needed to validate them.
Submission #
Provide a comparison matrix, evidence log and concise recommendation memo. Respect website terms and privacy; do not impersonate users, bypass access controls or infer confidential performance data.
Evaluation #
Competitor selection 15; evidence quality 25; fair comparison 20; insight and differentiation 25; limitations and presentation 15.
Common mistake #
Do not treat a competitor’s visible social engagement, search ranking or advertised price as proof of its profitability or total marketing budget.
