Web and CRO Quiz #
Review core website optimisation and conversion rate optimisation (CRO) concepts.
Questions #
- What is CRO?
A. Adding more pop-ups to every page
B. Improving the proportion of visitors who complete a defined desired action
C. Increasing image file sizes
D. Changing a logo every week - What is a landing page?
A. A page designed around a particular campaign or user action
B. Every page on the internet
C. A private analytics account
D. A website backup - What is a useful first step when a form has high abandonment?
A. Assume users are not interested
B. Remove all analytics
C. Examine form friction, errors, field necessity and user feedback
D. Add more required fields - Why is mobile usability important?
A. All visitors use desktop devices
B. It replaces accessibility
C. It guarantees conversion
D. Users need to complete tasks across different screen sizes and input methods - What is an A/B test?
A. A test with no defined outcome
B. A controlled comparison of variants with a defined hypothesis and measurement
C. A backup process only
D. A survey with no comparison - What does conversion rate usually mean?
A. Conversions divided by a defined denominator such as sessions or users, multiplied by 100%
B. Total page colours
C. Total employees divided by revenue
D. Impressions multiplied by spend - What is a usability issue?
A. A brand has a slogan
B. The page contains a relevant heading
C. Users struggle to find or complete an intended task
D. A website has a privacy policy - Why check accessibility?
A. It only matters for search engines
B. It removes the need for user testing
C. It guarantees sales
D. It helps people with varied abilities access and use the site
Answer key #
- B. CRO focuses on improving a defined conversion outcome.
- A. A landing page is built to support a particular campaign or action.
- C. Evidence helps identify avoidable friction before redesigning.
- D. Mobile usability supports real user contexts and devices.
- B. A/B testing compares variants against a defined measure.
- A. Always state the denominator so comparisons remain meaningful.
- C. Usability concerns task success, clarity and ease of use.
- D. Accessible design supports users with different abilities and interaction needs.
