Scenario #
You have been asked to review a small business website that receives organic traffic but has inconsistent enquiries. Use a site you own, have permission to inspect, or a supplied sample site.
Your task #
- Check indexability signals, status codes, redirects, canonical tags, sitemap and robots directives.
- Review titles, headings, content usefulness, internal links, image alternatives and page intent.
- Check mobile usability, accessibility basics and performance indicators.
- Inspect available Search Console or analytics data if authorized; otherwise clearly mark data as unavailable.
- Record each issue with URL/evidence, impact, confidence, effort, recommendation and retest method.
Submission template #
Provide an audit workbook and a prioritized top-10 action plan. Label each finding as observed, inferred or not tested. Do not claim a page is deindexed without evidence.
Evaluation rubric #
- Coverage and evidence: 25
- Correct diagnosis: 25
- Prioritization by impact and effort: 20
- Actionable fixes and validation: 20
- Clarity and honesty about limitations: 10
References #
Use Google’s SEO Starter Guide and current Search Console documentation to check recommendations. The assignment assesses diagnosis, not whether every recommendation guarantees ranking improvement.
