Digital Marketing Mock Test

Digital Marketing Mock Test #

Instructions: Attempt all 10 questions before checking the answer key. This is a practice assessment, not an official certification exam.

Questions #

1. A campaign goal is to generate qualified enquiries. Which KPI is most directly aligned?
   A. Total followers
   B. Qualified leads generated
   C. Number of creative files
   D. Total impressions only
2. A page is not appearing in search results. Which should be checked early?
   A. Office location
   B. Logo colour
   C. Crawlability and indexation status
   D. Social follower count
3. A search campaign spends heavily on irrelevant queries. What is a practical action?
   A. Review search terms and add appropriate negative keywords
   B. Increase all bids immediately
   C. Stop conversion tracking
   D. Remove the landing page
4. Which content plan is strongest?
   A. Publish unrelated topics without research
   B. Copy competitors verbatim
   C. Publish only promotional posts
   D. Map audience questions to objectives, formats and distribution
5. An email audience has different interests. What improves relevance?
   A. Remove unsubscribe links
   B. Segment using relevant preferences or behaviour and respect consent
   C. Send the same message more often to everyone
   D. Purchase a random contact list
6. A landing-page conversion rate is 4% from 2,000 sessions. How many conversions occurred if the rate and denominator are exact?
   A. 20
   B. 40
   C. 80
   D. 800
7. Which metric is calculated as clicks divided by impressions?
   A. Click-through rate
   B. Cost per acquisition
   C. Average order value
   D. Return on ad spend
8. What does an A/B test require?
   A. Changing many variables without records
   B. Choosing a winner before collecting data
   C. Ignoring the primary metric
   D. A defined comparison, outcome metric and suitable test process
9. Why monitor post-purchase email performance?
   A. It replaces product quality
   B. It can support onboarding, retention and relevant follow-up
   C. It guarantees repeat purchases
   D. It removes the need for consent
10. Which is the strongest analytics practice?
    A. Report numbers without definitions
    B. Treat correlation as proof of causation
    C. Validate tracking and interpret metrics against defined objectives
    D. Change metric definitions every week

Answer key with explanations #

1. B. Qualified leads match the stated objective more directly than exposure-only metrics.
2. C. A page must be accessible and eligible for indexing to appear in search.
3. A. Search-term analysis identifies irrelevant queries to exclude.
4. D. Research and distribution connect content to audience needs.
5. B. Relevant segmentation supports useful communication while respecting permission.
6. C. 2,000 × 0.04 = 80 conversions.
7. A. CTR = clicks ÷ impressions × 100%.
8. D. A controlled, measurable comparison supports a defensible conclusion.
9. B. Post-purchase messages can help customers use the product and return when relevant.
10. C. Data validation and objective-aligned interpretation reduce misleading conclusions.