Scenario #
A small business website wants to publish helpful articles that answer customer questions and support its services without producing repetitive or thin content.
Your task #
- Define the target audience and three recurring problems it needs to solve.
- Build three topic clusters with one cornerstone resource and supporting articles.
- For each proposed article document intent, unique purpose, title draft, outline, evidence needs, CTA and update trigger.
- Map internal links between related existing and planned pages.
- Identify authoritative references and a fact-checking process.
- Build a four-week publishing schedule with owner and review stage.
Submission #
Provide a topic map, editorial calendar and two detailed content briefs. Mark proposed topics that overlap with existing content and merge or differentiate them before drafting.
Evaluation #
Audience value 20; distinct topic architecture 20; search intent and internal links 20; source and fact-check plan 20; feasible workflow and measurement 20.
Quality standard #
Every piece must add distinct value. Do not create articles only to target keyword variants. Suggested metrics may include qualified organic visits, engaged visits, assisted actions and conversions, selected according to purpose.
