Social Media Content Calendar Assignment

Scenario #

A neighbourhood café wants to improve awareness of its menu and increase visits during quieter weekday periods. Work from this brief or substitute a business you understand.

Your task #

1. Define one primary objective and two audience segments.
2. Create a two-week calendar with at least 10 content ideas across suitable formats.
3. For each item specify date, platform rationale, content pillar, audience, objective, format, caption brief, CTA, asset needs and KPI.
4. Include an educational post, a product/service post, social proof that can be substantiated, and a community-oriented post.
5. Set an approval, moderation and response workflow.
6. Check accessibility, permissions, privacy and claims before publishing.

Submission #

Submit a spreadsheet plus three sample captions and one creative brief. This is a planning assignment; publishing is not required.

Evaluation rubric #

Audience/objective fit 20; calendar variety and feasibility 20; quality of briefs and CTAs 20; meaningful KPIs 15; accessibility and brand safety 15; presentation 10.

Reflection #

Explain which content you would test first and what evidence would make you change the calendar. Do not treat follower growth or likes alone as proof of business impact.