---
title: "Unit-Wise Topic Mapping"
description: "A topic-by-topic map of the JNTUH R25 MBA Digital Marketing syllabus, organized into five units."
url: "https://marketnex.in/knowledge-hub/unit-wise-topic-mapping/"
updated: "2026-10-17"
category: JNTUH Topics
tags:
  - Digital Marketing
  - JNTUH R25
---

# Unit-Wise Topic Mapping

This map follows the published JNTUH R25 MBA Digital Marketing syllabus (course 25MBA20M1). Use it to connect the official unit topics with supporting MarketNex learning resources.

**Official source:** [JNTUH R25 MBA syllabus (PDF)](https://jntuh.ac.in/uploads/academics/R25MBASyllabus.pdf)

## Unit I — Understanding Digital Marketing

- Concept of digital marketing
- Need and scope of digital marketing
- Traditional marketing and digital marketing
- Components of digital marketing
- Benefits of digital marketing
- Digital marketing platforms and strategies
- Digital marketing trends

**Revision prompt:** Explain the scope of digital marketing and compare it with traditional marketing using relevant examples.

## Unit II — Channels of Digital Marketing and Marketing in the Digital Era

- Website marketing
- Search engine marketing
- Online advertising
- Email marketing
- Blog marketing
- Social media marketing
- Audio marketing
- Video marketing
- Interactive marketing
- Online public relations
- Mobile marketing
- Migration from traditional to digital channels
- Audience segmentation and use of digital media by different segments
- Organizational characteristics and purchasing characteristics
- Digital media for customer reach, acquisition and retention
- Digital media for customer loyalty

**Revision prompt:** Choose a business and justify which channels it should use for awareness, acquisition and retention.

## Unit III — Digital Marketing Plan

- Need for a digital marketing plan
- Marketing plan and its elements
- Executive summary
- Mission
- Situational analysis
- Opportunities and issues
- Goals and objectives
- Marketing strategy
- Action plan
- Budget
- Writing the marketing plan
- Implementing the plan

**Revision prompt:** Outline a plan in a logical sequence and distinguish objectives, strategy, actions and budget.

## Unit IV — Search Engine Marketing and Online Advertising

- Importance of SEM
- Understanding web search
- Keywords
- HTML tags
- Inbound links
- Online advertising versus traditional advertising
- CPM (cost per thousand impressions)
- CPC (cost per click)
- Choosing a display-ad format
- Landing pages and their importance

**Revision prompt:** Calculate CPM and CPC, then explain why a relevant landing page matters after an ad click.

## Unit V — Social Media Marketing and Measurement of Digital Media

- Understanding social media
- Facebook
- LinkedIn
- Blogging
- Twitter
- YouTube
- Social media for customer reach, acquisition and retention
- Analyzing digital media performance
- Analyzing website performance
- Analyzing advertising performance

**Revision prompt:** Recommend social channels for a stated audience and select measures that fit the campaign objective.

## Using the map accurately

This is a study map, not a substitute for the official syllabus. Some MarketNex articles cover broader professional topics. If a topic is not explicitly listed above, treat it as supplementary rather than presenting it as an official syllabus requirement.