Digital Marketing Framework
Customer Lifecycle
Last Updated: October 17, 2026Quick Definition The customer lifecycle describes the stages a person or organisation may pass through in its relationship with a business, from initial awareness and acquisition to onboarding, retention, expansion and possible reactivation or advocacy. Customer Lifecycle in Simple Words Marketing does not always end when someone buys. A business may need to help a...
Digital Touchpoints
Last Updated: October 17, 2026Quick Definition Digital touchpoints are online interactions through which a person encounters, communicates with or experiences a business. Examples include search results, websites, social media posts, digital advertisements, emails, online reviews, chat and customer portals. Digital Touchpoints in Simple Words When someone searches for a service, views a company’s profile, reads a review and submits...
AIDA Model
Last Updated: October 17, 2026Quick Definition The AIDA model is a marketing and advertising framework describing four stages that can guide a person’s response to a message: Attention, Interest, Desire and Action. What Does AIDA Stand For? 1. Attention Gain the audience’s notice with a relevant headline, visual, opening statement or problem. Attention should be relevant to the intended...
Marketing Funnel
Last Updated: October 17, 2026Quick Definition A marketing funnel is a model that represents how potential customers move from initial awareness toward consideration, conversion and sometimes retention. It helps marketers plan suitable content, interactions and measures for different stages of decision-making. Marketing Funnel in Simple Words Many people may see a brand, fewer will explore its offering, fewer still...
Customer Journey
Last Updated: October 17, 2026Quick Definition The customer journey is the sequence of experiences and interactions a person has with a business while recognising a need, researching options, evaluating choices, purchasing and potentially returning or recommending the business. Customer Journey in Simple Words A person rarely sees one advertisement and immediately buys every product or service. They may first...
KPIs
Last Updated: October 17, 2026Quick Definition Key performance indicators (KPIs) are selected measures used to evaluate progress toward important objectives. In digital marketing, KPIs help determine whether campaigns and channels are contributing to the intended outcomes. KPIs in Simple Words If a business wants more qualified enquiries, it needs a way to know whether its marketing is helping. The...
SMART Marketing Goals
Last Updated: October 17, 2026Quick Definition SMART marketing goals are goals written to be Specific, Measurable, Achievable, Relevant and Time-bound. The framework turns broad intentions into clearer targets that can guide planning and evaluation. Why Use SMART Goals? “Improve our online presence” is difficult to act on because it does not define what improvement means. A SMART goal clarifies...
Marketing Objectives
Last Updated: October 17, 2026Quick Definition Marketing objectives are specific outcomes an organisation wants its marketing activities to achieve. They provide direction for decisions about audiences, messages, channels, budgets and measurement. Marketing Objectives in Simple Words A business may want more people to know about its brand, more qualified enquiries, more sales or stronger customer retention. These are different...
Digital Marketing Strategy
Last Updated: October 17, 2026Quick Definition Digital marketing strategy is a structured plan that explains how a business will use digital channels, content, data and technology to achieve its marketing objectives. It connects the target audience, business goals, value proposition, channel selection, budget and performance measurement into one coordinated approach. Digital Marketing Strategy in Simple Words Imagine that a...
Digital Marketing Framework
Last Updated: October 17, 2026What Is a Digital Marketing Framework? A digital marketing framework is a structured model that organizes the major decisions and activities involved in planning, executing, measuring, and improving digital marketing. It connects business objectives with audience understanding, value creation, channel selection, campaigns, customer journeys, measurement, and optimisation. A framework is not a fixed checklist that...