Additional Digital Channels
What are Digital Marketing Channels?
Last Updated: October 17, 2026An introduction to digital marketing channels, including search, social, email, websites, mobile, video, audio, affiliate marketing and digital PR.
Display and Programmatic Advertising
Last Updated: October 17, 2026Understand display ads and automated programmatic buying, including targeting, placements, bidding, brand safety and campaign measurement.
Online Public Relations
Last Updated: October 17, 2026Use digital PR to build credible visibility through media relations, expert commentary, online publications and reputation management.
Audio and Podcast Marketing
Last Updated: October 17, 2026Explore podcasts, audio advertising and branded audio content, including audience fit, distribution, sponsorships and measurement.
Video Marketing
Last Updated: October 17, 2026Plan video marketing for awareness, education, product consideration and conversion, with format selection and performance measurement.
WhatsApp Marketing
Last Updated: October 17, 2026Use WhatsApp for customer conversations, service updates and opted-in marketing with clear consent, approved tools and controlled messaging.
SMS Marketing
Last Updated: October 17, 2026Learn how to use SMS for permission-based alerts and campaigns, with consent, concise copy, timing, opt-outs and performance metrics.
Mobile Marketing
Last Updated: October 17, 2026Understand mobile marketing across mobile websites, apps, search, location-aware experiences, messaging and mobile advertising.
Influencer Marketing
Last Updated: October 17, 2026Plan influencer partnerships using audience fit, creator credibility, campaign briefs, disclosure, rights and measurable outcomes.
Affiliate Marketing
Last Updated: October 17, 2026Learn how affiliate marketing works, including partners, tracking links, commission models, compliance and performance measurement.