Assignments
Business Marketing Case Analysis
Last Updated: October 17, 2026Analyze a business marketing case, separate evidence from assumptions, diagnose the central problem and recommend measurable actions.
Integrated Digital Campaign Assignment
Last Updated: October 17, 2026Design a coordinated multi-channel campaign with one audience, consistent message, channel roles, tracking and evaluation.
Campaign ROI Calculation Assignment
Last Updated: October 17, 2026Calculate campaign efficiency and ROI from supplied figures, distinguish ROAS from profit, and document assumptions.
Marketing Budget Allocation Assignment
Last Updated: October 17, 2026Allocate a fixed marketing budget across channels using stated objectives, assumptions, expected outcomes and sensitivity analysis.
Audience Persona Development Assignment
Last Updated: October 17, 2026Create evidence-informed audience personas and connect needs, barriers and decision journeys to marketing actions.
Competitor Analysis Assignment
Last Updated: October 17, 2026Compare a defined set of competitors using public evidence, a consistent framework and actionable differentiation opportunities.
Marketing Plan Development Assignment
Last Updated: October 17, 2026Develop an actionable marketing plan from a brief, including objectives, audience, positioning, channel choices, budget, owners and measurement.
Landing Page Audit Assignment
Last Updated: October 17, 2026Evaluate a landing page against a stated campaign promise, usability, accessibility, mobile experience and conversion friction.
GA4 Data Analysis Assignment
Last Updated: October 17, 2026Analyze a provided illustrative dataset, calculate funnel metrics, identify data limitations and make evidence-based recommendations.
Email Campaign Design Assignment
Last Updated: October 17, 2026Design a permission-based email campaign with segmentation, message copy, lifecycle rules, test plan and success measures.
Blog Content Plan Assignment
Last Updated: October 17, 2026Create a content plan with audience needs, topic clusters, briefs, internal linking, sources and an editorial schedule.
Social Media Content Calendar Assignment
Last Updated: October 17, 2026Build a two-week content calendar with audience, objectives, format, CTA, accessibility and measurement.
Google Ads Campaign Planning Assignment
Last Updated: October 17, 2026Plan a search campaign from a brief, including targeting, ad groups, budget, conversion measurement and launch checks, without requiring live spend.
SEO Audit Assignment
Last Updated: October 17, 2026Audit a sample or authorized website, document evidence, prioritize technical and content issues, and define validation steps.
Keyword Research Assignment
Last Updated: October 17, 2026Create a prioritized keyword map for a small business website, grouping search terms by intent and page purpose.
Digital Marketing Assignments
Last Updated: October 17, 2026Choose from 15 practical digital marketing assignments with realistic briefs, submission requirements, scoring rubrics and measurement guidance.