---
title: Web and CRO Quiz
description: "Test website usability, landing pages, conversion rate optimisation, experimentation and user-centred measurement."
url: "https://marketnex.in/knowledge-hub/web-and-cro-quiz/"
updated: "2026-10-17"
category: Quizzes
tags:
  - Conversion Rate Optimization
  - Digital Marketing
  - Marketing Quizzes
  - Mock Tests
---

# Web and CRO Quiz

## Web and CRO Quiz

Review core website optimisation and conversion rate optimisation (CRO) concepts.

### Questions

1. **What is CRO?**
   A. Adding more pop-ups to every page
   B. Improving the proportion of visitors who complete a defined desired action
   C. Increasing image file sizes
   D. Changing a logo every week
2. **What is a landing page?**
   A. A page designed around a particular campaign or user action
   B. Every page on the internet
   C. A private analytics account
   D. A website backup
3. **What is a useful first step when a form has high abandonment?**
   A. Assume users are not interested
   B. Remove all analytics
   C. Examine form friction, errors, field necessity and user feedback
   D. Add more required fields
4. **Why is mobile usability important?**
   A. All visitors use desktop devices
   B. It replaces accessibility
   C. It guarantees conversion
   D. Users need to complete tasks across different screen sizes and input methods
5. **What is an A/B test?**
   A. A test with no defined outcome
   B. A controlled comparison of variants with a defined hypothesis and measurement
   C. A backup process only
   D. A survey with no comparison
6. **What does conversion rate usually mean?**
   A. Conversions divided by a defined denominator such as sessions or users, multiplied by 100%
   B. Total page colours
   C. Total employees divided by revenue
   D. Impressions multiplied by spend
7. **What is a usability issue?**
   A. A brand has a slogan
   B. The page contains a relevant heading
   C. Users struggle to find or complete an intended task
   D. A website has a privacy policy
8. **Why check accessibility?**
   A. It only matters for search engines
   B. It removes the need for user testing
   C. It guarantees sales
   D. It helps people with varied abilities access and use the site

### Answer key

1. **B.** CRO focuses on improving a defined conversion outcome.
2. **A.** A landing page is built to support a particular campaign or action.
3. **C.** Evidence helps identify avoidable friction before redesigning.
4. **D.** Mobile usability supports real user contexts and devices.
5. **B.** A/B testing compares variants against a defined measure.
6. **A.** Always state the denominator so comparisons remain meaningful.
7. **C.** Usability concerns task success, clarity and ease of use.
8. **D.** Accessible design supports users with different abilities and interaction needs.