Purpose of this guide #
This page introduces the five-unit structure of the Jawaharlal Nehru Technological University Hyderabad (JNTUH) R25 MBA Digital Marketing elective, 25MBA20M1. Use it as a navigation aid alongside the official syllabus, faculty guidance and prescribed learning materials.
Official syllabus: JNTUH R25 MBA syllabus (PDF)
These notes are an independent learning resource from MarketNex, not an official JNTUH publication. This overview does not establish an examination pattern or marks distribution.
Course objectives #
The syllabus aims to build understanding of digital marketing concepts, the importance of digital channels, marketing in the digital era, search engine marketing, online advertising and social media.
Five-unit overview #
Unit I — Understanding Digital Marketing #
Study the concept, need and scope of digital marketing; its relationship to traditional marketing; major components and benefits; digital marketing platforms and strategies; and current trends. Be prepared to explain what digital marketing is and why organizations use it.
Unit II — Channels of Digital Marketing and Marketing in the Digital Era #
Topics include website marketing, search engine marketing, online advertising, email, blogs, social media, audio and video marketing, interactive marketing, online public relations and mobile marketing. The unit also addresses migration from traditional to digital channels, audience segmentation, organizational and purchasing characteristics, customer reach, acquisition, retention and loyalty.
Unit III — Digital Marketing Plan #
Review the need for a plan and its elements: executive summary, mission, situational analysis, opportunities and issues, goals and objectives, marketing strategy, action plan, budget, writing the plan and implementation.
Unit IV — Search Engine Marketing and Online Advertising #
Study the importance of SEM, web search, keywords, HTML tags and inbound links. Understand online advertising in comparison with traditional advertising, CPM and CPC, display-ad format selection, and the importance of landing pages.
Unit V — Social Media Marketing and Measurement of Digital Media #
Topics include social media, Facebook, LinkedIn, blogging, Twitter and YouTube, and how social media can support customer reach, acquisition and retention. The unit also covers analysis of digital media, website and advertising performance.
How to use this guide #
- Read the official syllabus and mark each topic as you study it.
- Use the unit-wise mapping and revision notes for review.
- Practise definitions and explain concepts using examples.
- Work through calculation questions for CPM and CPC.
- Use the practice questions and model papers as self-assessment, not as predictions of actual examination questions.
Related MarketNex learning resources #
Use this page together with the unit-wise topic map, important definitions, formula reference, revision notes, practice questions and model papers in this R25 Syllabus Mapping section.
