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Fundamentals

90

Customer Lifecycle
Digital Touchpoints
AIDA Model
Marketing Funnel
Customer Journey
KPIs
SMART Marketing Goals
Marketing Objectives
Digital Marketing Strategy
B2B vs B2C Digital Marketing
Digital Marketing Channels
Owned, Earned & Paid Media
Digital Marketing Framework
Digital Marketing Trends
Buyer Persona
Positioning
Value Proposition
Customer Needs & Wants
Market Analysis
Market Research
Marketing vs Advertising
Marketing Mix
Marketing Process
Marketing Concepts
Evolution of Digital Marketing
Technographic Segmentation
B2B Segmentation
Lifecycle Segmentation
Purchase-Based Segmentation
Behavioural Segmentation
Psychographic Segmentation
Geographic Segmentation
Demographic Segmentation
Customer Segmentation
Target Market
Target Audience
Digital Audience Segmentation
Digital Marketing Platforms
Benefits of Digital Marketing
Components of Digital Marketing
Digital Marketing Ecosystem
Traditional Marketing vs Digital Marketing
Need & Scope of Digital Marketing
What is Digital Marketing?
What is Marketing?
Marketing Foundations
Audience & Customer Understanding
Digital Marketing Framework
Digital Audience & Targeting
- Digital Audience Segmentation
- Technographic Segmentation
Digital Marketing Foundations

SEO

50

SEO Audits and Reporting
Link-Building Strategies
Off-Page SEO and Backlinks
Structured Data and Schema Markup
Mobile SEO
Website Speed and Core Web Vitals
Canonical Tags and Duplicate Content
XML Sitemaps and Robots.txt
Technical SEO Fundamentals
Image SEO and Alt Text
Internal Linking and Anchor Text
Heading Structure and URL Optimization
Title Tags and Meta Descriptions
On-Page SEO Fundamentals
SEO vs SEM
Local SEO Fundamentals
SEO Ranking Factors
Short-Tail vs Long-Tail Keywords
Keyword Research Methods
Keywords and Search Intent
Search Engine Results Pages (SERPs)
Crawling, Indexing and Ranking
How Search Engines Work
Search Engine Fundamentals
What is SEO?
Search & SEO Fundamentals
On-Page, Technical & Off-Page SEO

PPC

36

PPC Reporting and Performance Analysis
A/B Testing Ads
Campaign Optimization
ROAS and ROI Formulas
CPC, CPM, CTR and CPA
Conversion Tracking
Landing Page Optimization
Audience Targeting and Remarketing
Campaign Planning and Budgeting
Ad Copy and Extensions/Assets
Bidding Strategies
Search, Display, Video and Shopping Ads
Quality Score
Keyword Match Types and Negative Keywords
Campaign, Ad Group and Keyword Structure
Google Ads Account Structure
PPC Auction and Ad Rank
What is PPC?
PPC Fundamentals & Google Ads
PPC Campaigns & Measurement

Social Media

34

Campaign Optimization
Social Media Reporting
Follower Growth and Conversion Metrics
Engagement Rate and Reach
Social Media Advertising
Influencer Marketing
Social Listening
Community Management
Social Media Content Formats
Social Media Management & Analytics
Facebook, Instagram, LinkedIn, YouTube and TikTok Marketing
Organic vs Paid Social
Content Pillars and Content Calendars
Audience and Competitor Research
Platform Selection
Social Media Marketing Strategy
What is Social Media Marketing?
Social Media Strategy & Platforms
Social Media Management & Analytics

Content Marketing

36

Content Performance Audits
Content ROI
Content Conversion Metrics
Content Engagement Metrics
Content Amplification
Content Promotion
Content Repurposing
Content Distribution Channels
AI-Assisted Content Creation
Editorial Calendars
Content SEO
Storytelling in Marketing
Content Writing and Copywriting
Blogs, Videos, Infographics and Podcasts
Content Research and Ideation
Content Audit and Gap Analysis
Content Marketing Strategy
What is Content Marketing?
Content Strategy & Creation
Content Distribution & Measurement

Email Marketing

34

Email Campaign ROI
Email A/B Testing
Bounce Rate and Unsubscribe Rate
Open Rate, CTR and Conversion Rate
Abandoned Cart Emails
Lead Nurturing Automation
Trigger-Based Emails
Drip Campaigns
Welcome Email Sequences
Email Marketing Compliance
Email Deliverability Fundamentals
Newsletter Campaigns
Subject Lines and Email Copywriting
Segmentation and Personalization
Email Lists and Permission-Based Marketing
Email Marketing Strategy
What is Email Marketing?
Email Strategy & Campaigns
Email Automation & Analytics

Web & CRO

34

Conversion Lift and Experiment Evaluation
CRO Tools and Reporting
Heatmaps and Session Recordings
A/B Testing and Multivariate Testing
Form Optimization
Landing Page Optimization
Conversion Rate Formula
Conversion Funnel Analysis
Website Content and Calls to Action
Website Speed and Performance
Website Accessibility
Responsive Web Design
User Experience (UX) Principles
Landing Page Design
Website Structure and Navigation
Website Fundamentals for Digital Marketing
What Is Conversion Rate Optimization?
Website & User Experience
Conversion Rate Optimization

JNTUH Topics

22

Model Question Papers
Practice Questions
Unit-Wise Revision Notes
Digital Marketing Formulas and Metrics Reference
Important Definitions in Digital Marketing
Unit-Wise Topic Mapping
R25 Syllabus Overview
Components of Digital Marketing
Digital Marketing Ecosystem
Need & Scope of Digital Marketing
What is Digital Marketing?
Traditional Marketing vs Digital Marketing
Audio Marketing
Digital Marketing Platforms
Benefits of Digital Marketing
R25 Syllabus Mapping

Analytics

34

Data Quality and Reporting Errors
Campaign Performance Analysis
Dashboards and Reports
Attribution Models
Marketing ROI
Customer Lifetime Value (CLV)
Conversion Rate and ROAS
CTR, CPC, CPM, CPA and CAC Formulas
Marketing Metrics vs KPIs
Measurement & Reporting
Goals and Conversion Tracking
UTM Parameters
Traffic Sources and Attribution
Events, Parameters and Conversions
Google Analytics 4 Fundamentals
Web Analytics Fundamentals
What Is Digital Marketing Analytics?
Analytics Fundamentals
Measurement & Reporting

Marketing Strategy

32

Marketing Attribution and Budget Allocation
Customer Experience Across Channels
Channel Integration
Digital Channel Selection
Omnichannel vs Multichannel Marketing
Traditional vs Digital Marketing Strategy
Marketing Plan Development
Go-to-Market Strategy
Marketing Mix: 4Ps and 7Ps
Marketing Objectives and Budgeting
Segmentation, Targeting and Positioning (STP)
Competitor Analysis
Situation Analysis: SWOT and PESTLE
Marketing Audit
What Is a Marketing Strategy?
What is a Marketing Strategy?
Strategy & Planning
Digital Era & Channel Strategy

Digital Channels

33

Channel Performance Comparison
Integrated Marketing Communications
Channel Attribution
Cross-Channel Campaigns
Channel Mix Planning
Channel Selection Framework
Display and Programmatic Advertising
Online Public Relations
Audio and Podcast Marketing
Video Marketing
WhatsApp Marketing
SMS Marketing
Mobile Marketing
Influencer Marketing
Affiliate Marketing
Audio Marketing
What are Digital Marketing Channels?
Additional Digital Channels
Channel Strategy & Integration

Advanced Marketing

30

Emerging Digital Marketing Trends
Privacy and First-Party Data
Marketing Personalization
Chatbots and Conversational Marketing
Generative AI for Marketing
Predictive Analytics
AI in Digital Marketing
Personalization at Scale
Customer Data Platforms
Lead Nurturing Workflows
Lead Scoring
Marketing Automation Platforms
CRM Fundamentals
Marketing Technology (MarTech) Stack
What is Advanced Digital Marketing?
Marketing Technology & Automation
Data, AI & Emerging Marketing

Study Guides

32

Digital Marketing Revision Notes and Practice Questions
Important Digital Marketing Definitions and Formulas
Analytics Interview Questions
Social Media Interview Questions
Google Ads Interview Questions
SEO Interview Questions
Digital Marketing Interview Questions
Marketing Strategy Study Guide
Analytics Study Guide
Email Marketing Study Guide
Content Marketing Study Guide
Social Media Marketing Study Guide
PPC Study Guide
SEO Study Guide
Digital Marketing Fundamentals Study Guide
Digital Marketing Study Guides
Subject Study Guides
Exam & Interview Guides

Assignments

32

Business Marketing Case Analysis
Integrated Digital Campaign Assignment
Campaign ROI Calculation Assignment
Marketing Budget Allocation Assignment
Audience Persona Development Assignment
Competitor Analysis Assignment
Marketing Plan Development Assignment
Landing Page Audit Assignment
GA4 Data Analysis Assignment
Email Campaign Design Assignment
Blog Content Plan Assignment
Social Media Content Calendar Assignment
Google Ads Campaign Planning Assignment
SEO Audit Assignment
Keyword Research Assignment
Digital Marketing Assignments
Practical Assignments
Strategy & Analysis Assignments

Case Studies

24

Email Automation Campaign
Content Marketing Campaign
Social Media Campaign
PPC Campaign Performance
SEO Growth Campaign
B2B Lead Generation
Local Business and Google Business Profile Marketing
SaaS Marketing
Healthcare Marketing
Education and EdTech Marketing
E-commerce Marketing
Digital Marketing Case Studies
Business & Industry Case Studies
Channel & Campaign Case Studies

Quizzes

28

JNTUH-Aligned Digital Marketing Practice Tests
Scenario-Based Digital Marketing Assessments
Case-Based Questions in Digital Marketing
Marketing Metrics and Formulas Test
Digital Marketing Mock Test
Analytics Quiz
Web and CRO Quiz
Email Marketing Quiz
Content Marketing Quiz
Social Media Marketing Quiz
PPC Quiz
SEO Quiz
Digital Marketing Fundamentals Quiz
Digital Marketing Quizzes
Topic Quizzes
Comprehensive Assessments

Career

25

Digital Marketing Agency Workflow and Project Management
Digital Marketing Client Reporting
Digital Marketing Proposal and Pricing Development
Client Acquisition and Lead Generation
Starting a Digital Marketing Agency
Freelancing in Digital Marketing
Digital Marketing Certifications and Learning Roadmaps
Practical Test Preparation for Digital Marketing
Digital Marketing Interview Preparation
Resume and Portfolio Building
Essential Digital Marketing Skills
Digital Marketing Career Paths
Digital Marketing Career Resources
Career Preparation
Careers, Freelancing & Agency

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