---
title: Keyword Research Assignment
description: Create a prioritized keyword map for a small business website, grouping search terms by intent and page purpose.
url: "https://marketnex.in/knowledge-hub/keyword-research-assignment/"
updated: "2026-10-17"
category: Assignments
tags:
  - Digital Marketing
  - Keyword Research
  - Practical Assignments
  - Search Engines
  - SEO
---

# Keyword Research Assignment

## Scenario

A small online store sells reusable water bottles, lunch boxes and travel mugs. It wants to grow qualified organic traffic without creating a separate page for every minor keyword variation.

## Your task

1. Choose one product category and collect at least 25 relevant query ideas using permitted keyword research sources.
2. Record query, intent, audience need, topic cluster, likely landing page, evidence/source and priority.
3. Group synonyms and close variants; identify informational, commercial and transactional intent.
4. Recommend 5 priority topics and explain why they fit the business and its current resources.
5. Map each priority cluster to one primary page or content brief to reduce cannibalization.

## Submission

Submit a spreadsheet plus a one-page rationale. Record the tool, date and assumptions. Search volume and difficulty are estimates, not guarantees.

## Evaluation rubric (100 points)

- Relevance and source quality: 20
- Intent classification: 20
- Clustering and page mapping: 20
- Prioritization rationale: 20
- Clear documentation and ethical data use: 20

## Quality check

Can another learner understand why each keyword belongs to a cluster and what page should satisfy it? Avoid selecting topics solely because a tool reports high volume. Do not copy competitor content or use unauthorized scraping.